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4 Surefire Ways to Boost Engagement on Facebook

13 Mar

Marketers and Social Media Managers will all tell you the challenges of engaging their fans on Facebook. People on Facebook today are bombarded with brand promotions, company product updates, contests, and paid advertising. It can be easy to lose your brand’s messaging in all the noise. The one critical piece of information that many marketers fail to understand is that Facebook is a place where people go to engage and stay up to date with their friends. If you can position your brand as a “friend” and a member of their community, the results on your brand page can be tremendous.


Here are 4 ways to show your fans that you are a member of their community and drive more engagement.

1. Be Relevant: If someone has liked your page, they are obviously interested in your brand and want to be kept up to date with your product or service, often times this isn’t enough. A great way to continue building the engagement is to post relevant content that relates to topical issues. Post content relating to specific holidays, days of the week, or current events. If your product is B2B, post a happy Friday picture meme on Friday morning. Tap into the emotions of what your customers are feeling. Another great example is Hurricane Sandy. Many brands posted well wishes to the East Coast, telling everyone to stay safe, even posting information about where to get help if needed. Show your customers the emotion behind the brand and that you relate to the everyday things they care about too.

2. Create and Curate content they will want to share: This is your biggest asset to gaining new Likes. Study the demographics of your users to understand what they like and what they are passionate about, and then get creative. Do your customers love technology and hardware? Post photos of a new Apple product release and ask them who’s planning to purchase it. Get creative in Photoshop. Share videos, infographics, or links that have gone viral and your customers will be more likely to share them with their own Facebook network, promoting your brand, and generating new likes.

3. Host contests and promotions:  Everyone likes to win. Contests and promotions are a fun way to build hype. If you have a paid service, offer to give away something away for free. If your service is free, give away tickets, a weekend getaway, a dinner, something that fits with your brand. Ask your users to answer questions, trivia, submit pictures or stories. Dropbox recently posted a genius contest asking users to submit their best stories for how they use Dropbox for a chance to win 100GB of storage for life. After the contest ended, they compiled the best stories into a video that included real interviews with some of their users and posted it on their blog. They shared the post on Facebook afterwards and received hundreds of likes and dozens of comments and shares.

4. The Human Touch:  Fans love to see the people behind their favorite brands. Post pictures of your team at the office, at happy hour on Fridays, and out in the field at events. If you host an event yourself, post pictures of the guests and encourage them to tag themselves. Another great way to showcase the personal touch of your brand is to profile some of your customers and have a featured customer of the week. Highlight something that makes them awesome and write up a short blog post with pictures with quotes about why they love your product.

5 Best Apps For Business Professionals

13 Mar

In the digital age we live in, there is an app for virtually everything. There are hundreds of thousands of apps out there that can simplify and organize our ever-increasing hectic lives. Although we like to believe we can do it all on our own, sometimes a little technology can be quite helpful.

Check out these 5 apps for business professionals that keep you organized, your team connected, and your business running smoothly.

Dropbox: Dropbox is a Web-based file hosting service that uses cloud computing to enable file storage and filing sharing. With Dropbox you get 2GB free and can be rewarded extra GB’s for referring friends. Upgraded accounts run at a reasonable price of 100GB for $9.99/month or 500GB for $49.99/month. Dropbox allows you to store all your photos, documents, and music in one place. However, the best part about Dropbox is it syncs to all your computers and devices, so no matter where you are, you can open Dropbox and access any file at any time. Dropbox also allows you to share files with other members, so it is a great tool for teams and departments to share important documents, edit, collaborate, and view other people’s changes instantly.


Due: Do you ever remember to do something, write it down somewhere and then never get around to doing it? Do you find a lost post it note reminder under a pile of paperwork on your desk? Well no more forgetting thanks to the Due app. Due is a simple task reminder and time management app that will keep you on task throughout the day. Just enter the task, set the reminder, and Due automatically reminds you when the timer expires. It’s a very simple app with a seamless interface that ensures you don’t forget the little things that need to get done! You can purchase Due for $2.99 in the app store.


HelloSign: HelloSign is the easiest way to sign a document right on your iPhone or iPad. As the CEO of HelloSign says, “Everyone has to sign documents, and it’s done in a really poor way right now, which is what we’re trying to fix”. With HelloSign you can take a picture of your document, drag-and-drop, upload it, or choose a file directly from Dropbox or Box. You sign the document using your finger on the screen and can add text boxes or check marks to indicate where someone else needs to sign. One great feature of HelloSign is the “team” feature, which allows you to add up to 50 members, where you can share and collaborate on documents. HelloSign is free in The Apple app store or Appstore for Android.


Locale:  Ever had your phone ring in a meeting?  With Locale, you never have to worry about your phone ringing in an unwanted place ever again. Locale combines GPS, Wi-Fi, and cellular data to keep your phone silent depending on your geographical location. Simply set locations where you want your phone silent, and once you’re at that location, Locale automatically switches your phone to silent. Better yet, if you are worried about missing an important call from a family member or a coworker, you can set VIPs. A VIP will set off the ringer no matter what your location.  The app costs $3.99 and is only available for Android phones.


Twist: In such a busy world, we are always on the go. So it is inevitable that sometimes you may be running late. You’re running out the door from one meeting to the next, catching a cab, and frantically sending texts that you are on your way. With Twist, your friends and family are automatically alerted that you are en route, and even given a time estimate as to when you will arrive. Using GPS and fancy algorithms, Twist app takes into account traffic, mode of transportation, and your own habits to estimate your time of arrival. Simply set your appointment time, location, and attendees in your phone and twist sends texts letting your friends and colleagues know where you are and when you will be arriving.  You can download Twist free in the App Store.